Website Revamp and Digital Optimisation
industry
Hairdressing
Services
Web Design, SEO, AI Automation, Social Media Marketing
Summary
We partnered with Gemma Bartie Hair, a professional home-based salon in Hamilton, Scotland, to modernise and optimise her digital presence. With an established reputation built over more than a decade, Gemma needed an online platform that truly reflected the quality and personal touch of her services, while making it easier for new and existing clients to discover and book appointments. During our early consultations, it became clear that Gemma’s passion for personalised hair styling and her welcoming salon environment needed to be at the forefront of her online identity. Our solution was to develop a clean, user-friendly website that showcases her full range of services from women’s and men’s haircuts to blowouts, colour treatments, and special occasion styling. While incorporating seamless booking options and enhanced local SEO to attract more clients from Hamilton and the surrounding areas. This approach not only refreshed Gemma’s brand online but also made it easier for potential clients to connect with her expertise, browse services confidently, and book appointments directly, strengthening her position as a trusted expert hairdresser within her community.
Approach
At SUX, we understand that a strong digital presence is essential for service-driven businesses, especially those built on personal trust and client relationships. For Gemma Bartie Hair, our aim was to craft a website that balanced professionalism with approachability, mirroring the personal care Gemma brings to each appointment. We started by mapping out a simple, intuitive website structure focused around her key services: professional haircuts, colour and highlights, blowouts, deep conditioning treatments, and formal styling for special occasions. Each service page was optimised for local SEO, making it easy for Hamilton-based clients to find exactly what they need. Alongside clean design and easy navigation, we integrated direct booking options to streamline client enquiries, saving Gemma valuable time and improving customer experience. Through thoughtful content, strategic SEO enhancements, and modern design, we helped Gemma turn her website into a powerful extension of her salon - one that welcomes new clients, highlights her expertise, and supports the continued growth of her business.
