Affordable Interior Design for Real Homes across the UK
industry
Interior Design
Services
Web design, Web Development, Marketing Services, AI Automations
Summary
We partnered with Hackney Collective, an emerging interior design studio based in East London, to launch their digital brand and establish their voice within the competitive design industry. With a strong vision but no existing online presence, they needed a central hub to showcase their services, connect with new clients, and communicate their belief that beautiful interiors should be accessible to everyone - not just the wealthy. During our initial discussions, the founder shared her ambition to challenge the traditional perception of interior design as expensive or out of reach. They wanted their website to reflect a modern, approachable brand while still conveying a sense of quality and professionalism. Our solution was to develop a clean, elegant platform that highlights their services, showcases inspirational imagery, and makes it easy for potential clients to understand their affordable, personalised approach to design. This strategy not only provided Hackney Collective with a compelling online presence but also positioned them to attract their ideal clients - real people seeking stylish, achievable design solutions without luxury price tags.
Approach
At SUX, we are passionate about helping small businesses turn big ideas into reality through smart digital strategies. Hackney Collective approached us not just for a website, but for a platform that would bring their philosophy - stylish, affordable interiors for everyday homes. We started by listening carefully to their goals: making interior design feel and be attainable, focusing on real spaces and real budgets, and removing the intimidation factor often associated with working with a designer. From these insights, we built a website that balances sophisticated design with down-to-earth messaging, making visitors feel immediately welcome and understood. By combining clean, user-centred design with clear service explanations and aspirational yet relatable imagery, we helped Hackney Collective create a brand identity that resonates with their audience. The result is a confident digital foundation - one that invites potential clients to reimagine their spaces without fear of high costs, and establishes Hackney Collective as a refreshing, relatable voice in the London interiors scene.
